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Presentation
The International Conference on Applied Communication will be held on May 28 and 29, 2025, in online format, as part of the Master's Degree in Applied Communication at the Escola Superior de Educação de Viseu.
The focus of this edition is on Communication Sciences in the various sectors of society, with the title “Communication Challenges in a Changing World”. It is aimed at students, researchers and professionals in the various areas of Communication.
The International Conference on Applied Communication has the following objectives:
- To disseminate scientific production in the field of Communication Sciences;
- To promote the sharing of knowledge and experiences between professionals, researchers and students in the field of communication, both nationally and internationally.
A.C. Forum – May, 28th
Confirmed speakers
Mieko Wada
Deputy Press Secretary at the Communication Secretariat of the Government of Maranhão.
Journalist, graduated from the Federal University of Maranhão (UFMA/Brazil). She specialised in Contemporary Cultural Journalism, also at UFMA.
She has more than 15 years' experience in institutional and corporate communications, press relations and newsrooms. Skilled in creating and producing corporate and institutional communication channels, training spokespeople for interactions with the press, stakeholder relations, people management, press relations, as well as working extensively in communication vehicles such as TV, radio and print journalism in Maranhão (Brazil).
Scientific Conference – May, 29th
Chechu Pérez - Universidade de Vigo (Espanha)
With an european's mention doctorate and a solid scientifical background in Communication Sciences, he gratuated in Advertising and Public Relations, Journalism and Audiovisual Communication. He is a professor at the University of Vigo, where he worked to boost the Master's Degree in Advertising Art Direction, and filled in the role as a Communications Director.
He is a specialist in the development of creative media strategies and advertising messages, brand management and institutional advertising. Has over 60 publications in the field, and has participated in several investigation projects that have as the main subject advertising.
He has collaborated with several advertising agencies, developing projects for Abanca, Adeslas, Aeroportos de Portugal, Cacique, Caixabank, E-on, Edurne Pasaban, El Niño, Estrella Galicia, Gas Natural, Grupo Mondragón, Hijos de Rivera, Hispania Racing F1 Team, Inditex, ING, R, Super Bock and Texaco. He was also the president of the Associação Profissional de Publicitários da Galícia, Creatividade Galega between 2010 and 2014, advisor of the president of Xunta de Galicia, and main responsible for their advertising campaigns between 2015 and 2024.
